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Web Gems of the Week

If you’re anything like me, when you spend time on anything you want people to notice. So when you spend time blogging or FBing or Twittering online, you want people to read it, respond to it, and follow it. Are you having a problem getting that to happen? If so, take a look at this article on Copyblogger.com – a list of “20 ways to know if your content sucks” Uh-oh…

Are you trying to grow your Facebook fan page? If so, and you are fairly familiar with how Facebook works, then read this article that outlines how a company grew their FB page by 37K fans in just 4 days. Warning – this does have some programming involved, but just the concepts alone are worth the click.

Several years ago at our studio (antisdel.s photography), we learned the power of using particular kids when marketing directly to their school. Most of the time this would be in postcard or sometimes in booklet form. What we found is the kid on the cover was as about as important as anything we could offer when it came to booking sessions. If we had a cool but nice girl then the bookings would be up. If we had the cool/queen bee type girl the session booking could actually go down. Check out this article by AdAge that says the same thing. Not only can a person make a cover of a magazine sell more, but themes can as well (lesson is always use Jennifer Aniston over Paris Hilton).

Who are the most important online publishers? See for yourself…HERE.

Years ago, Dale Carnagie wrote the seminal book – How To Win Friends and Influence People
. This blogger wrote a list of 7 ways to do the same on Facebook.

That’s all for this week…

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