Hopefully, you had the opportunity to listen to my presentation about “Marketing to 3 Generations for 1 Sale” via Sarah Petty’s The Joy of Marketing Senior How To Event. If you missed it, you can purchase it (along with 10 additional hours of info from several speakers) at The Joy of Marketing site. You can purchase TODAY ONLY for $59 if purchase another product using the code SENIOR44 at checkout.
Don’t want to pay? Good news; you can get a lot of the info right here. I took a lot of the information I shared from the following 5 articles I wrote this past summer about the subject. Each article also has a list of 3-10 links with more information on everything that I’ve shared. It should keep you busy for a while 
Here are the articles:
- How to Create Buzz and Fame for your Seniors – 3 part series (last of the articles with links to the first 2).
- Marketing to Seniors and Their Parents
- Marketing to Seniors and Their Baby Boomer Parents – pt 1
- Marketing to Seniors and Their Baby Boomer Parents – pt 2
- Marketing to Seniors and Their Gen X Parents
The premise of the articles is simple, when you are trying to market and sell to seniors, you are marketing and selling to both the senior and the parent. Currently there are 2 generations of parents (Baby Boomer and Gen X) which means that you are attempting to attract and sell to Baby Boomers, Generation X, and the Millennials.
If you are planning on purchasing my product (Style Marketing campaign) from The Joy of Marketing How To, make sure to do it TODAY! You can get it for 10% off if you use this code: Andy10 at check out.
Andy Bondurant is the former director of Senior Portrait Artists. He current owns and operates The Collective, contributing 4-5 times per week on photography, business or life.
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